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The Department of Marketing and Communication is one of the newest and most dynamic departments of Athens University of Economics and Business. The Department was established in 1989 and began registering students in 1992, initially under the title “Department of Operational Research and Marketing”. From the start, it became the most popular department in the field of Economics and Business Administration. It is today one of the most popular departments and hence most demanding, in terms of entry qualifications, among all Greek university departments regardless of scientific field. It is the first university department in the field of marketing, the only one combining marketing with communication and one of the few that offer specialization in new communication technologies.
The Department’s degree program is addressed to prospective students who have an excellent general education, a dynamic personality and an ambition for a successful career as business executives, business consultants or businessmen/businesswomen.

 
 
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The career prospects for the Department’s graduates seem excellent as, according to all published surveys, the demand for marketing and communication executives is very high. In particular, the graduates of the Department, having gained a good command of computer applications for business purposes (such as product presentation, planning, communication with customers and suppliers), are highly in demand.
The Department’s graduates can follow a career in the private sector as corporate executives or in the public sector in many posts requiring modern management, marketing and communication skills. Their competitive advantage is particularly strong in the fields of marketing, sales, management of distribution channels, advertising, marketing research, public relations and human resource management. The graduates who wish to continue their studies, possess a solid academic background that makes them able to undertake postgraduate studies in an array of management-related fields.

 
   
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M.Sc. Programme in International Marketing - New MSc Programme of the Department of Marketing & Communication
12/11/2008 9:30 πμ
 
 Useful Links
Athens University of Economics and Business
Library of the Athens University of Economics and Business
Institute of Communication
Greek Marketing Academy